Quality products that are deeply rooted in a given geographical area play a key role in the economy. They can also contribute to social development and the preservation of local resources. Natural features – as well as tradition and culture, typical of certain geographical environments – have the potential to confer products unique characteristics and reputation, which are valued on the market. Preserving such resources, traditions and quality through Geographical Indications (GIs) can create value (economic, social an environmental) for producers and consumers. Keeping in mind that the United Nations Sustainable Development Goals (SDGs) are the point of reference for any strategy towards a more sustainable future, we are holding a series of webinars to address how quality linked to geographical origin can contribute to achieve sustainability objectives.
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